Fashion & Museum District, House of Bols, Van Gogh Museum and Diamond Museum join forces:  

During the Van Gogh and the colours of the night exhibition at the Van Gogh Museum in Amsterdam (February 13 to June 7, 2009), the Fashion & Museum District, House of Bols, the Van Gogh Museum and the Diamond Museum will be working hand in hand. Together, they will offer (inter)national visitors during that period, the Van Gogh Experience: Art, culture, heritage and fashion all within a three minute walk in Amsterdam’s Museum district.

The Van Gogh Experience consists of visits with a ‘Van Gogh twist’ to four tourist hotspots and the surrounding shops situated in the Fashion & Museum District, all within a three minute walk. Marion de Wolff, marketing assistant at the Van Gogh Museum: “Our visitors are not just interested in cultural activities. With this collaboration, the Van Gogh Museum hopes to be able to offer the visitor more information about all the activities in the Fashion & Museum District and we also hope to be able to create more liveliness in the neighbourhood.”

Four adventures, all within a three minute walk
The highlight of the Van Gogh Experience is a visit to the temporary Van Gogh and the colours of the night exhibition in the Van Gogh Museum which includes the famous masterpiece “Starry night”. In addition, visitors to the Diamond Museum across the Van Gogh Museum, can marvel at a replica of Van Gogh’s Starry night, set with diamonds. In House of Bols Cocktail & Genever Experience opposite the Van Gogh museum, visitors can discover everything about the world of cocktails and bartending of the world’s oldest distilled spirits brand Lucas Bols, and can also taste the Van Gogh Starry Night Cocktail. In Holland’s best shopping street, P.C. Hooftstraat, shoppers who spend € 100 will receive a free Van Gogh and the colours of the night poster, at participating stores.

So much to discover, so much to experience
Sandie van Doorne, Creative & Communications Director at Lucas Bols B.V., adds: “We wish to provide better information to our visitors so that they can find their way around this district more easily. We hope we can give our visitors a fantastic, complete day out in the Museum district because there is so much more to experience and discover than people think! Luckily, all the participating businesses were thinking along the same lines!”

A Starry Night Out
During the Van Gogh and the colours of the night exhibition, the House of Bols and the Diamond Museum, in line with the Van Gogh Museum, will be opening their doors evenings on Thursday, Friday and Saturday, in addition to their regular daily hours. They will be offering visitors to the Van Gogh exhibition a discount on entrance tickets and the House of Bols Cocktail & Genever Experience will be serving the Van Gogh Starry Night Cocktail. This cocktail has been especially created for the Van Gogh exhibition and comprises authentic ingredients from the time of the famous painter: Van Gogh’s 19th century Bols Genever, Blue Curaçao and, of course, Vincent’s favourite, absinth. As an extra, if you show your entrance ticket from the House of Bols and/or Diamond Museum in the Van Gogh Museum, you will be given the original Van Gogh colours of the night poster.

For more information see: www.vangoghexperience.nl

www.houseofbols.com
www.costerdiamonds.com
www.vangoghmuseum.nl
www.fashion-museum.nl