The day starts early at the two largest flower auctions in Holland, Flower Auction Aalsmeer and Flower Auction Holland : Inspectors examine the merchandise, while early-bird buyers take their seats in the auction rooms before the 06.00 a.m. start of trading.

Computerisation
The high level of computerisation and the efficiency epitomized by both auctions have made the cooperative Dutch system so profitable that even over 1.500 foreign growers now send their products to Holland to be auctioned. More than 75% of all the flowers and plants that are sold at the auctions are exported all over the world.

Visitors
Visitors are welcome at most auctions, but the two largest auctions are best equipped to deal with them. Flower Auction Aalsmeer is the easiest to reach from Amsterdam, and Flower Auction Holland , in the Westland area (the Glass City) is near The Hague and Rotterdam.